Philadelphia, PA — November 2025 — ACT (Advanced Call Center Technologies) has been recognized by CUSTOMER Magazine as a recipient of the 2025 Customer Experience (CX) Innovation Award, honoring companies that deliver technology and solutions advancing customer engagement, operational efficiency, and measurable business outcomes.
Key information:
- ACT creates innovative CX tech solutions to support a holistic, Total Experience.
- Successful app impact lead to a new award from CUSTOMER Magazine.
- Mobile-first design and real-time integration provides a smooth tech support tool.
The 2025 CX Innovation Award highlights ACT’s Total Experience (TX) Boost app, a proprietary mobile solution that empowers retail associates to streamline customer interactions, bridge the gap between in-store operations and ACT’s customer sales support teams, and drive both customer satisfaction and revenue growth.
As an Employee Stock Ownership Plan (ESOP) company, every ACT employee is personally invested in client success, fueling a culture of accountability, innovation, and partnership that drives continuous improvement and real business impact.
“Congratulations to Advanced Call Center Technologies for receiving a 2025 Conversational AI Excellence Award. The TX Boost app has been selected for demonstrating verifiable excellence in providing conversational AI solutions, tools and applications to enhance customer experiences, streamline operations, and drive business success,” said Rich Tehrani, CEO, TMC. “We’re pleased to recognize this achievement and know we will continue to great innovation from ACT in 2025 and beyond.”
The CX Innovation Award, presented annually by CUSTOMER Magazine and TMC, celebrates products and services that are transforming how companies connect with their customers. ACT’s recognition reflects its ongoing investment in purpose-built technology that enhances real-world service delivery, particularly in high-volume retail environments where speed, accuracy, and personalization are critical.
“We’re incredibly proud that our TX Boost app has been recognized for innovation in customer experience,” said Chris Symons, Chief Commercial Officer. “This solution was designed to simplify service interactions, empower retail staff, and ensure every customer receives fast, seamless, and personalized support. The award underscores our mission to help brands deliver experiences that build loyalty and drive results.”
About the TX Boost App
Developed by ACT’s in-house technology team, the Total Experience (TX) Boost app has become a critical part of the retail sales process by seamlessly connecting in-store associates with ACT’s customer support agents in real time. Through the app, retail associates can instantly capture customer requests, whether related to product availability, financing, loyalty programs, or post-purchase support, and route them directly to ACT agents. This ensures customers receive fast, accurate, and consistent information while keeping store associates focused on driving sales. The result is a smoother, more unified customer experience that reduces friction in the buying journey, increases conversion rates, and empowers retail teams to close more sales without ever leaving the customer’s side.
Key capabilities include:
- Mobile-First Design: Built for handheld retail devices for effortless integration into daily operations.
- Smart Customer Intake: Quickly captures, stores and routes customer details for each step of the engagement, resulting in faster resolutions.
- Real-Time ACT Agent Integration: Connects customers directly with ACT’s expert sales support team.
- Secure Data Handling: Maintains strict compliance with privacy standards.
- Built-In Analytics: Tracks performance, resolution time, and sales outcomes.
“This initiative really showcased the strength of ACT’s collaborative culture,” said Brandon Cox, Chief Information Officer at ACT. “Our Operations team identified a real-world challenge, how to keep store associates focused on selling while ensuring customers still receive immediate support. Within weeks, our Technology team designed, developed, and launched the Total Experience (TX) Boost app to solve it. By tightly integrating our contact center expertise with the retail environment, we created a seamless connection between associates and ACT agents that’s now driving measurable improvements in sales performance and customer satisfaction.”
A Step Forward in Total Experience
ACT’s TX Boost app is part of the company’s broader Total Experience (TX) strategy, combining people, process, and technology to deliver connected, customer-first solutions across industries. For retailers, it means turning everyday service encounters into opportunities for deeper engagement and measurable growth.
As customer expectations continue to evolve, ACT remains committed to developing solutions that bridge operational gaps and create frictionless, end-to-end experiences.
About ACT
ACT is a U.S.-based business process outsourcing provider and global leader in customer care. Our approach is founded on a winning formula — that the best solutions integrate Employee Experience (EX) + Customer Experience (CX) + User Experience (UX) + Digital Experience (DX) + Multi-experience (MX) for an outstanding Total Experience (TX) overall. As a 100% employee-owned company, we have placed Employee Experience at the center of our business strategy because we know that engaged employees ensure the best customer outcomes. As shareholders in the business, our Employee Owners have a personal interest in delivering value to our clients, and their motivations are uniquely aligned to our clients’ success.
We have more than 27 years’ experience helping our partners drive growth and brand loyalty by providing amazing experiences across every touchpoint and channel of the customer journey. We serve many of the world’s top companies spanning a wide range of verticals, including numerous Fortune 50 clients. We offer a broad range of leading-edge technologies and custom solutions tailored to your business needs to make every unique customer connection count.
Media Contact:
Zabrina Doerck
Chief Marketing Officer
Advanced Call Center Technologies (ACT)
Marketing@ACTToday.com
